Several years ago, Wells Fargo (WF) was caught in a huge violation of the law. Management had set up a program whereby they compensated the boiler room sales people for how many new accounts they opened for customers. Their bosses encouraged them to open these “sham” accounts without the customers’ awareness! At the time, I could […]
By Dr. Charles T. Kenny The Right Brain People® In our most recent blog series, we have been talking about brands that seemingly injure themselves, destroying brand equity for a variety of reasons. We titled the series “How to Kill Your Own Brand”. We have received dozens of comments about this series of blog posts on the […]